SOCIAL AND CULTURAL CHALLENGES IN EXCLUSIVE BREASTFEEDING PRACTICES

Abstract

Exclusive breastfeeding practices are a crucial effort to enhance the health of both infants and mothers. However, social and cultural challenges often impact its successful implementation. This research aims to explore and comprehend these challenges within the context of Pesurungan Lor village. The research employs a qualitative approach with in-depth interviews as the primary data collection method. The findings of this research reveal that Pesurungan Lor village faces several social and cultural challenges that influence exclusive breastfeeding practices. Factors such as social norms, maternal employment, and family support play pivotal roles in mothers' decision-making regarding exclusive breastfeeding. Moreover, community perceptions of the quality of breast milk and the influence of myths and cultural beliefs also affect exclusive breastfeeding practices. This research provides profound insights into how the social and cultural context in Pesurungan Lor village influences exclusive breastfeeding practices. These results can serve as a foundation for the development of interventions that better align with the needs of the local community. They should be considered by healthcare providers and policymakers to enhance exclusive breastfeeding practices in this region.